ServerVerse
CLIENT: PRAXIS RESOURCES, INC.
About The Project
The Velorean team worked alongside Praxis Resources closely in the design and development of their robotic mascots, AX-S and Bot. Beginning with a complete overhaul of their designs, our creatives took the original cartoony mock-ups of the androids into more futuristic, modern looks and created them for the first time in 3D. The ServerVerse spot serves as an introduction to Bot, AX-S’ side-kick, in her first ever debut with her new design. The spot was created fully in 3D and also features a nod to Praxis’ new facility design through the holographic blueprint on the floor. Overall the idea of the Praxis team with this story was to create something light and curious, as Bot’s personality is, but to also evoke a sense of intrigue and wonder within the futuristic atmosphere around her that represents the culture of Praxis.
